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小米要轉名?以後「小米手機」不再

<div class&equals;"b251a5ab27c10f4b5a7c0e69cd5b991d" data-index&equals;"1" style&equals;"float&colon; none&semi; margin&colon;20px 0 20px 0&semi; text-align&colon;center&semi;">&NewLine;<script async src&equals;"https&colon;&sol;&sol;pagead2&period;googlesyndication&period;com&sol;pagead&sol;js&sol;adsbygoogle&period;js&quest;client&equals;ca-pub-4658094738230866" &NewLine; crossorigin&equals;"anonymous"><&sol;script> &NewLine;<&excl;-- 文首廣告 --> &NewLine;<ins class&equals;"adsbygoogle" &NewLine; style&equals;"display&colon;block" &NewLine; data-ad-client&equals;"ca-pub-4658094738230866" &NewLine; data-ad-slot&equals;"7742839907" &NewLine; data-ad-format&equals;"auto" &NewLine; data-full-width-responsive&equals;"true"><&sol;ins> &NewLine;<script> &NewLine; &lpar;adsbygoogle &equals; window&period;adsbygoogle &vert;&vert; &lbrack;&rsqb;&rpar;&period;push&lpar;&lbrace;&rcub;&rpar;&semi; &NewLine;<&sol;script>&NewLine;<&sol;div>&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">小米公司成立了十年,在今年中時小米宣佈邀請到原研哉為小米重新設計 LOGO 以及重新整理品牌型象。不足半年,小米再次宣佈統一全球的品牌策略。<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<div style&equals;"height&colon;20px&semi;" aria-hidden&equals;"true" class&equals;"wp-block-spacer"><&sol;div>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">小米香港 Facebook 專頁早年前曾以「小米香港 Mi Hong Kong」命名,但在上市前夕已經全球統一使用「小米香港 Xiaomi Hong Kong」來命名,並在企業型態上以「Xiaomi」自居。<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">在 2019 年,小米宣佈紅米將成為獨立品牌,名稱更由「紅米」一律更換為「Redmi」,所以不論是中國地區、香港地區或是國際地區,紅米的產品一律會以「Redmi」命名,例如獨立後第一樣產品 Redmi Note 7、或配件 Redmi Buds 3 Pro 等。<&sol;p>&NewLine;&NewLine;&NewLine;&Tab;&Tab;<div class&equals;"aligncenter wpcnt">&NewLine;&Tab;&Tab;&Tab;<div class&equals;"wpa">&NewLine;&Tab;&Tab;&Tab;&Tab;<span class&equals;"wpa-about">廣告<&sol;span>&NewLine;&Tab;&Tab;&Tab;&Tab;<div class&equals;"u inline">&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;<amp-ad width&equals;"300" height&equals;"265"&NewLine;&Tab;&Tab; type&equals;"pubmine"&NewLine;&Tab;&Tab; data-siteid&equals;"170188752"&NewLine;&Tab;&Tab; data-section&equals;"1">&NewLine;&Tab;&Tab;<&sol;amp-ad>&NewLine;&Tab;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;<&sol;div>&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">而有關「小米」品牌,其實在不同地區,相應的命名也是舉旗不定。在小米10 上,中國、香港均是了「小米10」命名,而國際市場則是以「Mi 10」銷售;在國際市場的小米10T 系列上,中國沒有推出,台灣繼續使用「小米10T 5G」,而香港則開始與國際市場同步使用英文的「Mi 10T」發佈;在小米11 上情況一樣,中國、台灣使用「小米11 5G」命名,香港和國際市場則以「Mi 11 5G」命名。<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<figure data-amp-lightbox&equals;"true" class&equals;"wp-block-gallery aligncenter columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex"><ul class&equals;"blocks-gallery-grid"><li class&equals;"blocks-gallery-item"><figure><img src&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;wp-content&sol;uploads&sol;2021&sol;08&sol;e89ea2e5b995e688aae59c96-2021-08-25-16&period;09&period;46&period;png&quest;w&equals;1024" alt&equals;"" data-id&equals;"6466" data-link&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;e89ea2e5b995e688aae59c96-2021-08-25-16-09-46&sol;" class&equals;"wp-image-6466" &sol;><figcaption class&equals;"blocks-gallery-item&lowbar;&lowbar;caption">香港<&sol;figcaption><&sol;figure><&sol;li><li class&equals;"blocks-gallery-item"><figure><img src&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;wp-content&sol;uploads&sol;2021&sol;08&sol;e89ea2e5b995e688aae59c96-2021-08-25-16&period;09&period;56&period;png&quest;w&equals;1024" alt&equals;"" data-id&equals;"6467" data-link&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;e89ea2e5b995e688aae59c96-2021-08-25-16-09-56&sol;" class&equals;"wp-image-6467" &sol;><figcaption class&equals;"blocks-gallery-item&lowbar;&lowbar;caption">中國<&sol;figcaption><&sol;figure><&sol;li><li class&equals;"blocks-gallery-item"><figure><img src&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;wp-content&sol;uploads&sol;2021&sol;08&sol;e89ea2e5b995e688aae59c96-2021-08-25-16&period;10&period;46&period;png&quest;w&equals;1024" alt&equals;"" data-id&equals;"6468" data-link&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;e89ea2e5b995e688aae59c96-2021-08-25-16-10-46&sol;" class&equals;"wp-image-6468" &sol;><figcaption class&equals;"blocks-gallery-item&lowbar;&lowbar;caption">國際<&sol;figcaption><&sol;figure><&sol;li><&sol;ul><figcaption class&equals;"blocks-gallery-caption">▲小米10 銷售頁面<&sol;figcaption><&sol;figure>&NewLine;&NewLine;&NewLine;&Tab;&Tab;<div class&equals;"aligncenter wpcnt">&NewLine;&Tab;&Tab;&Tab;<div class&equals;"wpa">&NewLine;&Tab;&Tab;&Tab;&Tab;<span class&equals;"wpa-about">廣告<&sol;span>&NewLine;&Tab;&Tab;&Tab;&Tab;<div class&equals;"u inline">&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;<amp-ad width&equals;"300" height&equals;"265"&NewLine;&Tab;&Tab; type&equals;"pubmine"&NewLine;&Tab;&Tab; data-siteid&equals;"170188752"&NewLine;&Tab;&Tab; data-section&equals;"2">&NewLine;&Tab;&Tab;<&sol;amp-ad>&NewLine;&Tab;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;<&sol;div>&NewLine;&NewLine;&NewLine;<figure data-amp-lightbox&equals;"true" class&equals;"wp-block-gallery aligncenter columns-4 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex"><ul class&equals;"blocks-gallery-grid"><li class&equals;"blocks-gallery-item"><figure><img src&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;wp-content&sol;uploads&sol;2021&sol;08&sol;e89ea2e5b995e688aae59c96-2021-08-25-16&period;14&period;59&period;png&quest;w&equals;1024" alt&equals;"" data-id&equals;"6472" data-link&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;e89ea2e5b995e688aae59c96-2021-08-25-16-14-59&sol;" class&equals;"wp-image-6472" &sol;><figcaption class&equals;"blocks-gallery-item&lowbar;&lowbar;caption">香港<&sol;figcaption><&sol;figure><&sol;li><li class&equals;"blocks-gallery-item"><figure><img src&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;wp-content&sol;uploads&sol;2021&sol;08&sol;e89ea2e5b995e688aae59c96-2021-08-25-16&period;15&period;13&period;png&quest;w&equals;1024" alt&equals;"" data-id&equals;"6473" data-link&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;e89ea2e5b995e688aae59c96-2021-08-25-16-15-13&sol;" class&equals;"wp-image-6473" &sol;><figcaption class&equals;"blocks-gallery-item&lowbar;&lowbar;caption">中國<&sol;figcaption><&sol;figure><&sol;li><li class&equals;"blocks-gallery-item"><figure><img src&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;wp-content&sol;uploads&sol;2021&sol;08&sol;e89ea2e5b995e688aae59c96-2021-08-25-16&period;15&period;25&period;png&quest;w&equals;1024" alt&equals;"" data-id&equals;"6474" data-link&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;e89ea2e5b995e688aae59c96-2021-08-25-16-15-25&sol;" class&equals;"wp-image-6474" &sol;><figcaption class&equals;"blocks-gallery-item&lowbar;&lowbar;caption">台灣<&sol;figcaption><&sol;figure><&sol;li><li class&equals;"blocks-gallery-item"><figure><img src&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;wp-content&sol;uploads&sol;2021&sol;08&sol;e89ea2e5b995e688aae59c96-2021-08-25-16&period;15&period;35&period;png&quest;w&equals;1024" alt&equals;"" data-id&equals;"6475" data-link&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;e89ea2e5b995e688aae59c96-2021-08-25-16-15-35&sol;" class&equals;"wp-image-6475" &sol;><figcaption class&equals;"blocks-gallery-item&lowbar;&lowbar;caption">國際<&sol;figcaption><&sol;figure><&sol;li><&sol;ul><figcaption class&equals;"blocks-gallery-caption">▲小米11 銷售頁面<&sol;figcaption><&sol;figure>&NewLine;&NewLine;&NewLine;&Tab;&Tab;<div class&equals;"aligncenter wpcnt">&NewLine;&Tab;&Tab;&Tab;<div class&equals;"wpa">&NewLine;&Tab;&Tab;&Tab;&Tab;<span class&equals;"wpa-about">廣告<&sol;span>&NewLine;&Tab;&Tab;&Tab;&Tab;<div class&equals;"u inline">&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;<amp-ad width&equals;"300" height&equals;"265"&NewLine;&Tab;&Tab; type&equals;"pubmine"&NewLine;&Tab;&Tab; data-siteid&equals;"170188752"&NewLine;&Tab;&Tab; data-section&equals;"3">&NewLine;&Tab;&Tab;<&sol;amp-ad>&NewLine;&Tab;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;<&sol;div>&NewLine;&NewLine;&NewLine;<div style&equals;"height&colon;20px&semi;" aria-hidden&equals;"true" class&equals;"wp-block-spacer"><&sol;div>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">直到小米 2021 春季新品發佈會上,小米公佈了原研哉的新 LOGO 和 Xiaomi 字樣,此外小米11 Pro、小米11 Ultra 和 小米11 青春版 雖名稱仍以「小米」命名,但是在廣告和包裝上已經使用了「XIAOMI 11 Pro」、「XIAOMI 11 Ultra」、「XIAOMI 11 青春版」字樣,與此同時,台灣繼續「小米 11 Lite」、香港和國際市場上使用了「Mi 11 Ultra」、「Mi 11 Lite」命名。<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<figure data-amp-lightbox&equals;"true" class&equals;"wp-block-gallery aligncenter columns-4 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex"><ul class&equals;"blocks-gallery-grid"><li class&equals;"blocks-gallery-item"><figure><img src&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;wp-content&sol;uploads&sol;2021&sol;08&sol;e89ea2e5b995e688aae59c96-2021-08-25-16&period;17&period;41-1&period;png&quest;w&equals;1024" alt&equals;"" data-id&equals;"6478" data-link&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;e89ea2e5b995e688aae59c96-2021-08-25-16-17-41-1&sol;" class&equals;"wp-image-6478" &sol;><figcaption class&equals;"blocks-gallery-item&lowbar;&lowbar;caption">香港<&sol;figcaption><&sol;figure><&sol;li><li class&equals;"blocks-gallery-item"><figure><img src&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;wp-content&sol;uploads&sol;2021&sol;08&sol;e89ea2e5b995e688aae59c96-2021-08-25-16&period;17&period;48-1&period;png&quest;w&equals;1024" alt&equals;"" data-id&equals;"6480" data-link&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;e89ea2e5b995e688aae59c96-2021-08-25-16-17-48-1&sol;" class&equals;"wp-image-6480" &sol;><figcaption class&equals;"blocks-gallery-item&lowbar;&lowbar;caption">中國<&sol;figcaption><&sol;figure><&sol;li><li class&equals;"blocks-gallery-item"><figure><img src&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;wp-content&sol;uploads&sol;2021&sol;08&sol;e89ea2e5b995e688aae59c96-2021-08-25-16&period;18&period;02-1&period;png&quest;w&equals;1024" alt&equals;"" data-id&equals;"6482" data-link&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;e89ea2e5b995e688aae59c96-2021-08-25-16-18-02-1&sol;" class&equals;"wp-image-6482" &sol;><figcaption class&equals;"blocks-gallery-item&lowbar;&lowbar;caption">台灣<&sol;figcaption><&sol;figure><&sol;li><li class&equals;"blocks-gallery-item"><figure><img src&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;wp-content&sol;uploads&sol;2021&sol;08&sol;e89ea2e5b995e688aae59c96-2021-08-25-16&period;18&period;08-1&period;png&quest;w&equals;1024" alt&equals;"" data-id&equals;"6485" data-link&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;e89ea2e5b995e688aae59c96-2021-08-25-16-18-08-1&sol;" class&equals;"wp-image-6485" &sol;><figcaption class&equals;"blocks-gallery-item&lowbar;&lowbar;caption">國際<&sol;figcaption><&sol;figure><&sol;li><&sol;ul><figcaption class&equals;"blocks-gallery-caption">▲小米11 Lite 銷售頁面<&sol;figcaption><&sol;figure>&NewLine;&NewLine;&NewLine;&Tab;&Tab;<div class&equals;"aligncenter wpcnt">&NewLine;&Tab;&Tab;&Tab;<div class&equals;"wpa">&NewLine;&Tab;&Tab;&Tab;&Tab;<span class&equals;"wpa-about">廣告<&sol;span>&NewLine;&Tab;&Tab;&Tab;&Tab;<div class&equals;"u inline">&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;<amp-ad width&equals;"300" height&equals;"265"&NewLine;&Tab;&Tab; type&equals;"pubmine"&NewLine;&Tab;&Tab; data-siteid&equals;"170188752"&NewLine;&Tab;&Tab; data-section&equals;"4">&NewLine;&Tab;&Tab;<&sol;amp-ad>&NewLine;&Tab;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;<&sol;div>&NewLine;&NewLine;&NewLine;<div style&equals;"height&colon;20px&semi;" aria-hidden&equals;"true" class&equals;"wp-block-spacer"><&sol;div>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">最後在 8 月的雷軍年度演講上,小米MIX 4 正式在網頁上也跟上英文「Xiaomi MIX 4」的命名,在國際網頁的新聞稿也以「Xiaomi MIX 4」 而非 MIX FOLD 的「Mi MIX FOLD」命名。但是產品如小米平板 5 繼續是以中文名命名,相信小米內部還沒有完全處理命名問題。<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<figure data-amp-lightbox&equals;"true" class&equals;"wp-block-gallery aligncenter columns-2 is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex"><ul class&equals;"blocks-gallery-grid"><li class&equals;"blocks-gallery-item"><figure><img src&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;wp-content&sol;uploads&sol;2021&sol;08&sol;e89ea2e5b995e688aae59c96-2021-08-25-16&period;19&period;41&period;png&quest;w&equals;1024" alt&equals;"" data-id&equals;"6488" data-link&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;e89ea2e5b995e688aae59c96-2021-08-25-16-19-41&sol;" class&equals;"wp-image-6488" &sol;><figcaption class&equals;"blocks-gallery-item&lowbar;&lowbar;caption">中國<&sol;figcaption><&sol;figure><&sol;li><li class&equals;"blocks-gallery-item"><figure><img src&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;wp-content&sol;uploads&sol;2021&sol;08&sol;e89ea2e5b995e688aae59c96-2021-08-25-16&period;20&period;47&period;png&quest;w&equals;1024" alt&equals;"" data-id&equals;"6487" data-link&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;e89ea2e5b995e688aae59c96-2021-08-25-16-20-47&sol;" class&equals;"wp-image-6487" &sol;><figcaption class&equals;"blocks-gallery-item&lowbar;&lowbar;caption">國際<&sol;figcaption><&sol;figure><&sol;li><&sol;ul><figcaption class&equals;"blocks-gallery-caption">▲小米MIX 4<&sol;figcaption><&sol;figure>&NewLine;&NewLine;&NewLine;&Tab;&Tab;<div class&equals;"aligncenter wpcnt">&NewLine;&Tab;&Tab;&Tab;<div class&equals;"wpa">&NewLine;&Tab;&Tab;&Tab;&Tab;<span class&equals;"wpa-about">廣告<&sol;span>&NewLine;&Tab;&Tab;&Tab;&Tab;<div class&equals;"u inline">&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;<amp-ad width&equals;"300" height&equals;"265"&NewLine;&Tab;&Tab; type&equals;"pubmine"&NewLine;&Tab;&Tab; data-siteid&equals;"170188752"&NewLine;&Tab;&Tab; data-section&equals;"5">&NewLine;&Tab;&Tab;<&sol;amp-ad>&NewLine;&Tab;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;<&sol;div>&NewLine;&NewLine;&NewLine;<div style&equals;"height&colon;20px&semi;" aria-hidden&equals;"true" class&equals;"wp-block-spacer"><&sol;div>&NewLine;&NewLine;&NewLine;&NewLine;<p class&equals;"wp-block-paragraph">最後,根據小米發言人回應指,2021 年第三季開始,小米將由「Mi」產品系列線改名為「Xiaomi」,以統一全球品牌影響力和縮小品牌和產品之間的認知差距,而生態鏈和 IoT 產品也會應用這項命名。換言之,相信香港以後「小米12」 會命名為「Xiaomi 12」,但是至於小米手環、小米耳機會否命名為「Xiaomi 手環」、「Xiaomi 耳機」呢,就要有待發佈時才知道了。<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<figure class&equals;"wp-block-image size-large"><img src&equals;"https&colon;&sol;&sol;danieltechdiary&period;com&sol;wp-content&sol;uploads&sol;2021&sol;08&sol;mmexport1629794903598-1024x589-1&period;webp&quest;w&equals;1024" alt&equals;"" class&equals;"wp-image-6492" &sol;><figcaption>▲「Xiaomi」和Redmi 的關係圖<&sol;figcaption><&sol;figure>&NewLine;&NewLine;&NewLine;&Tab;&Tab;<div class&equals;"aligncenter wpcnt">&NewLine;&Tab;&Tab;&Tab;<div class&equals;"wpa">&NewLine;&Tab;&Tab;&Tab;&Tab;<span class&equals;"wpa-about">廣告<&sol;span>&NewLine;&Tab;&Tab;&Tab;&Tab;<div class&equals;"u inline">&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;<amp-ad width&equals;"300" height&equals;"265"&NewLine;&Tab;&Tab; type&equals;"pubmine"&NewLine;&Tab;&Tab; data-siteid&equals;"170188752"&NewLine;&Tab;&Tab; data-section&equals;"6">&NewLine;&Tab;&Tab;<&sol;amp-ad>&NewLine;&Tab;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;<&sol;div><div class&equals;"b251a5ab27c10f4b5a7c0e69cd5b991d" data-index&equals;"2" style&equals;"float&colon; none&semi; margin&colon;20px 0 20px 0&semi; text-align&colon;center&semi;">&NewLine;<script async src&equals;"https&colon;&sol;&sol;pagead2&period;googlesyndication&period;com&sol;pagead&sol;js&sol;adsbygoogle&period;js&quest;client&equals;ca-pub-4658094738230866" &NewLine; crossorigin&equals;"anonymous"><&sol;script> &NewLine;<ins class&equals;"adsbygoogle" &NewLine; style&equals;"display&colon;block&semi; text-align&colon;center&semi;" &NewLine; data-ad-layout&equals;"in-article" &NewLine; data-ad-format&equals;"fluid" &NewLine; data-ad-client&equals;"ca-pub-4658094738230866" &NewLine; data-ad-slot&equals;"3095945705"><&sol;ins> &NewLine;<script> &NewLine; 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