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<p class="wp-block-paragraph">在 2023 年這些年é ，ä¸è«–å°è‡ªåª’體還是廣告商來說，都是艱幸的年代。自從 Apple å’Œ Google ç‰å·¨é 開始為用家注é‡ç§éš±ä¹‹ä¸‹ï¼Œç‰¹åˆ¥æ˜¯å»£å‘Šå•†çš„追蹤越來越困難。例如去年 Apple 就在 iOS ä¸åŠ 入「è¦æ±‚ App ä¸è¦è¿½è¹¤ã€ï¼Œä»¤ä¸€çœ¾ App 都無法找得用家的系統廣告è˜åˆ¥ç¢¼ï¼ˆIDFA），雖然ä¸æœƒæ¸›å°‘廣告數目，但起碼ä¸æœƒå‘用家推é€é‡å°æ€§çš„廣告（無法å¿æ‰‹çš„用家應感到高興å§ï¼‰ã€‚而在今次的新 iOS 17ã€iPadOS 17 å’Œ macOS Sonoma ä¸ï¼ŒApple å†åº¦å‡ºæ‰‹ï¼ä»Šå¹´å°±é€£ Safari 網站的廣告商都æˆç‚ºè¢«åœå‰¿çš„å°è±¡ï¼</p>



<figure class="wp-block-image size-large"><img src="https://danieltechdiary.com/wp-content/uploads/2023/06/safari-1024x576.jpg?crop=1" alt="" class="wp-image-15995"/></figure>



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<p class="wp-block-paragraph">從 iOS 17ã€iPadOS 17 å’Œ macOS Sonoma 開始，當用家在 Safari ä¸ä½¿ç”¨åœ¨ç§å¯†ç€è¦½æ¨¡å¼ï¼ŒSafari æœƒè‡ªå‹•ç§»é™¤ç¶²å€ URL ä¸çš„追蹤åƒæ•¸ä»¥é˜²æ¢è·¨ç¶²ç«™è¿½è¹¤ã€‚Apple 表示當 Safari åµæ¸¬åˆ°è¿½è¹¤åƒæ•¸æ™‚，ç€è¦½å™¨æœƒåˆªé™¤ URL çš„è˜åˆ¥çµ„件，但ä¿ç•™å…¶é¤˜éƒ¨åˆ†ä»¤é€£çµä»ç„¶å¯ä»¥æ£å¸¸å·¥ä½œï¼Œä½†åªæ˜¯ä¸æœƒå†å¸¶æœ‰å”¯ä¸€è˜åˆ¥ç¬¦ã€‚</p>



<figure class="wp-block-image size-large"><img src="https://danieltechdiary.com/wp-content/uploads/2023/06/螢幕擷å–ç•«é¢-2023-06-19-101438-1024x474.png?v=1687141540" alt="Daniel 的科技日誌來自 Facebook 打開所產生的追蹤åƒæ•¸" class="wp-image-15992"/><figcaption class="wp-element-caption">Daniel 的科技日誌來自 Facebook 打開所產生的追蹤åƒæ•¸</figcaption></figure>



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<p class="wp-block-paragraph">Apple 在 WWDC 2023 開發者大會的影片ä¸ï¼Œä»¥ä¸€å€‹ URL 為例，展示在移除追蹤åƒæ•¸å‰å¾Œçš„變化。原來的 URL ä¸å¸¶æœ‰ä¸€å€‹å”¯ä¸€æ€§çš„「click_idã€åƒæ•¸ï¼Œå»£å‘Šå•†å¯ä»¥åˆ©ç”¨é€™å€‹åƒæ•¸è·Ÿè¹¤ç”¨æˆ¶çš„æ´»å‹•ã€‚è€Œåœ¨æ–°ç³»çµ±ä¸ Safari 會自動移除æ¤åƒæ•¸ä»¥ä¿è·ç”¨æˆ¶çš„éš±ç§ã€‚</p>



<figure class="wp-block-image size-full"><img src="https://danieltechdiary.com/wp-content/uploads/2023/06/ezgif.com-webp-to-jpg-3.jpg" alt="Apple 在 WWDC 展示的消除 click_id 的例å" class="wp-image-15991"/><figcaption class="wp-element-caption">Apple 在 WWDC 展示 Safari 的消除 click_id 的例å</figcaption></figure>



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<p class="wp-block-paragraph">Apple å°‡æ¤æ–°åŠŸèƒ½ç¨±ç‚ºã€Œé€²éšŽè¿½è¹¤èˆ‡æŒ‡ç´‹ä¿è·ã€ï¼Œé€™å€‹åŠŸèƒ½ä¹Ÿé©ç”¨æ–¼åœ¨è¨Šæ¯å’Œéƒµä»¶ App ä¸åˆ†äº«çš„連çµï¼Œç”šè‡³å¯ä»¥åœ¨ä¸€èˆ¬çš„ Safari ç€è¦½ä¸å•Ÿç”¨ã€‚在 iPhone 上，開啟è¨å®š Appï¼Œé»žé¸ Safari → 進階 → 進階追蹤與指紋ä¿è·ï¼Œä¸¦é¸æ“‡æ‰€æœ‰ç€è¦½ã€‚如果用家ä¸å¸Œæœ›ä½¿ç”¨æ¤åŠŸèƒ½ï¼Œä¹Ÿå¯ä»¥åœ¨æ¤èœå–®ä¸é—œé–‰ã€‚</p>



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<p class="wp-block-paragraph">這個功能雖然å°ç”¨å®¶éžå¸¸æ–¹ä¾¿ï¼Œä½†å°±å分打擊網站營é‹è€…，營é‹è€…無法å†é€éŽè¿½è¹¤ç¢¼åˆ†æžç¶²ç«™çš„æµé‡ä¾†æºï¼Œä¾‹å¦‚是由 Facebook 來的還是原始æœå°‹ä¾†å¾—到的。ä¸éŽèªªåˆ°åº•é€™å€‹åŠŸèƒ½ä¹Ÿæ˜¯èƒ½ä¿è·åˆ°ç”¨å®¶çš„ç§éš±ï¼Œæ‰€ä»¥èµ·ç¢¼å¯ä»¥ä»¤ç”¨å®¶æ„Ÿåˆ°å®‰å¿ƒï¼Œåªæ˜¯è‹¦äº†ä¸€çœ¾ç¶²ä¸»äº†ï¼ŒåŠ æ²¹å§ XD。</p>



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<p class="wp-block-paragraph">資料來æºï¼š<a href="https://www.macrumors.com/2023/06/17/safari-link-tracking-protection/">MacRumors</a></p>
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廣告商難上加難！Apple 再在 Safari 加入私隱保護功能！
